This Week’s Lesson: I HATE Peanut Butter

If you learn only one thing this week, let it be this valuable lesson from Paul Young at ProductCamp 2012:

“I’ve heard our strategy described as spreading peanut butter across a myriad layer of opportunities. The result: a thin layer of investment spread across everything we do and thus we focus on nothing in particular.

I hate peanut butter. We all should” — Brad Garlinghouse, SVP, Yahoo! (former)

A product manager’s job is to turn market problems into winning products. You’re not going to be market-driving if you are big-deal-driven. [Or flavor-of-the-week-driven…]

Avoid the peanut-butter approach!

Unless you have unlimited resources, trying to do too much results in not doing anything.

Words to live by…

Advertisements

About Product Principles

Product Principles provides expert marketing and product management services for technology companies. We bring clarity to complex messaging and help small companies look big! Want more? Follow @productprincipl or learn more on our archaic website - www.productprinciples.com.
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s