If you learn only one thing this week, let it be this valuable lesson from Paul Young at ProductCamp 2012:
“I’ve heard our strategy described as spreading peanut butter across a myriad layer of opportunities. The result: a thin layer of investment spread across everything we do and thus we focus on nothing in particular.
I hate peanut butter. We all should” — Brad Garlinghouse, SVP, Yahoo! (former)
A product manager’s job is to turn market problems into winning products. You’re not going to be market-driving if you are big-deal-driven. [Or flavor-of-the-week-driven…]
Avoid the peanut-butter approach!
Unless you have unlimited resources, trying to do too much results in not doing anything.
Words to live by…