This Week’s Lesson: I HATE Peanut Butter

If you learn only one thing this week, let it be this valuable lesson from Paul Young at ProductCamp 2012:

“I’ve heard our strategy described as spreading peanut butter across a myriad layer of opportunities. The result: a thin layer of investment spread across everything we do and thus we focus on nothing in particular.

I hate peanut butter. We all should” — Brad Garlinghouse, SVP, Yahoo! (former)

A product manager’s job is to turn market problems into winning products. You’re not going to be market-driving if you are big-deal-driven. [Or flavor-of-the-week-driven…]

Avoid the peanut-butter approach!

Unless you have unlimited resources, trying to do too much results in not doing anything.

Words to live by…


About Product Principles

Product Principles provides expert marketing and product management services for technology companies. We bring clarity to complex messaging and help small companies look big! Want more? Follow @productprincipl or learn more on our archaic website -
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